The 1990’s produced some of the best music videos ever. Without a doubt there was a sense of true art and endless possibilities of things to try out and boundaries to push. One video that comes to mind when thinking about all that is “Come To Daddy” by Aphex Twin. This video is one of the best ever and it’s an absolute masterwork. The video was directed by Chris Cunningham (who’s done videos for Bjork, Placebo, and Portishead). Interestingly the video was shot on the same council estate that Stanley Kubrick filmed many scenes for A Clockwork Orange. A video like this to accompany a song that is quite unique would need to stand out and that it does. It’s artsy and different while at the same time very unsettling and disturbing at times. It’s also worth noting that Aphex Twin mastermind Richard D. James wasn’t thrilled with the reception the song got. So much so that after its successful release, James claimed that he removed the record from circulation for one week, hoping to prevent it from reaching number one; it peaked at 36. Even with all that, this video and song are still one of the best of the 90’s.
Aphex Twin- Come To Daddy (Director’s Cut):